How Stax helped an entrepreneur’s dream come alive

The Situation
  • Our client was looking to launch a door-to-door delivery service business in Sri Lanka, specifically targeting the e-commerce vendors. The Client had successfully tested a pilot model and sought Stax’s help to identify a strategic investor to infuse smart capital for an island-wide launch.

The Assignment
  • Stax leveraged the Position, Pitch, Secure (PPS) framework to support the investment facilitation process.

  • We first evaluated the business model and identified its unique value proposition. We also assessed the delivery market in Sri Lanka and the competitive landscape to identify the addressable market for our Client. Taking these factors into consideration, Stax developed an Investor Memorandum and a business valuation.

  • Stax then identified and screened potential investors based on selection criteria and pitched to shortlisted investors. We further facilitated meetings between the investors and the Client to obtain a formal bid.

The Benefits
  • The Client was able to secure an investment of $1M from an international venture capital firm.

The Finding
  • We identified that while there were competitors with similar door-to-door delivery services, our Client differentiated by integrating digital and social innovation—creating a self-sustaining ecosystem.

  • This created a highly scalable platform which allows for island-wide expansion with minimum cost. Additionally, the model could be easily replicated in other emerging markets—a key value proposition to investors.