From one global market to another: how we helped a US based learning services provider expand to China

The Situation
  • A leading provider of learning services hired Stax to assess feasibility of a potential joint-venture (JV) opportunity, and to develop an entry strategy for the Chinese market.

The Assignment
  • Over a 6-week period, we assessed the learning services landscape in China, evaluating trends and drivers impacting the sector and analyzing end-user and key market stakeholders demand for various (service) offerings.

  • Our analysis brought together multiple resources across a compressed timeframe, combining the latest secondary data and primary information gathered through focus groups, web surveys, and interviews with stakeholders.

The Benefits
  • The client gained a thorough understanding of the Chinese (learning) market with a clear view of quantified market segments.

  • Based on results, the client was able to file an application with the required government regulator in China to license a new institution.

The Finding
  • Over a 6-week period, we assessed the learning services landscape in China, evaluating trends and drivers impacting the sector and analyzing end-user and key market stakeholders demand for various (service) offerings.

  • Our analysis brought together multiple resources across a compressed timeframe, combining the latest secondary data and primary information gathered through focus groups, web surveys, and interviews with stakeholders.