Market validation of the U.S. remote comprehensive cloud support services market to enable fundraising

The Situation
  • Our Client, a Sri Lankan IT services provider with presence in the U.S. was interested in growing its remote IT support business to capture further market share.

  • The Client required funding along with key investor knowledge and insight to assist them in their growth plans.

The Assignment
  • Initially, our engagement involved the development of a growth strategy for the Client. During this phase, we conducted secondary research and a web survey to gain consumer insight on pricing models, purchasing criteria, etc.

  • Next, we developed an information memorandum (IM) communicating the strategy roadmap, the opportunity in the U.S. market, and the financials of the company.

The Benefits
  • Our findings and recommendations enabled our Client to gain better clarity on the U.S. market and their growth strategy.

  • The Client used the IM in approaching investors and Stax remained a consulting partner throughout the process.

The Finding
  • Our findings suggested that there was a significant opportunity in the U.S. market for a low cost cloud app support provider especially in the micro SMB and consumer market segments.

  • Our Client’s strong customer loyalty coupled with its alignment across various industries provided them with a competitive advantage which we highlighted in the IM.

  • We also presented forecasted financials in the IM, and together with the Client arrived at an ask from a strategic investor.