Attracting ‘smart capital’ for the next stage of growth for a leading higher education institution

The Situation
  • A leading higher education institution offering British-affiliated degrees in Sri Lanka was interested in building a state-of-the-art campus and expanding its course offerings.

  • The Client was looking for ‘smart capital’ to fund their growth plans and engaged Stax to formulate an Information Memorandum (IM) and assist in pitching to potential investors.

The Assignment
  • We conducted several strategy sessions with the management team to gain clarity on their 10-year vision and to understand the type of investor best aligned with their objectives.

  • We then conducted primary and secondary research to understand the dynamics of the Sri Lankan higher education market and gauge best practices of higher education institutions globally.

  • This engagement also required financial modeling to arrive at a valuation of the company.

The Benefits
  • The IM has been shared with the short-listed investors and two bids from PE firms are currently in-progress.

The Finding
  • Through our conversations and research, we were able to develop an IM which encapsulated the Client’s phased expansion strategy, growth drivers, and key milestones in achieving the vision for 2025.

  • Our findings also informed the Client about strategies of global higher education providers, which can be adopted to gain competitive advantage.

  • We also short-listed ~10 potential investors that best aligned with our Client’s growth plans.