Setting the Promotional Strategy for a Bakery from Data

Knowing how to work with data and ask the right questions is important. In business, knowing what to do with those results is critical. The second step involves converting a chart, table, or statistic from descriptive (“Tell me what has happened”) to prescriptive (“Tell me what to do about it”).

For that reason, we’ll go through a project that builds on findings from data to set strategy. The only context that we have on the data is that it is transaction data from a bakery. It has a number, date, timestamp, and the item(s) purchased.

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