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Client and project overview
We were asked to conduct due diligence on a technology-led marketing services provider.
Key questions
- How should the targets addressable market be defined, and what is the headroom for growth?
- What is the target’s exposure to traditional print marketing? What is the monetization potential of the target’s proprietary marketing workflow software?
- What’s the achievability of the target’s forecast to double revenues over a five-year period?
Methodology
- Through a complex market model, and rigorous market and competitor analysis, we provided the client with a clear understanding of the business
Results
- We established that the target was positioned in a vast addressable market, with significant headroom for growth
- We confirmed that the target’s print exposure was to channels with a healthy outlook
- We also made strategic recommendations on steps post-acquisition to position the asset for exit, including the role of the proprietary software
“AMR gave us an excellent understanding of this complex and opaque market – we were very encouraged by the conclusions they drew.”
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