Investment Opportunities in the Marketplace Payment Solutions​ Space​

Stax approached this assignment in multiple phases and tested key 

investment hypotheses through scaled primary and secondary research.​

Targeted phone interviews with:

• Individuals in marketplaces
• Competitors
• Industry experts

Web survey from:

• Online marketplace decision-makers across target geographies

Stax’s first update was an initial framework to estimate the market opportunity and early insights on payment workflow and players’ positioning.​

We provided:

• An estimate of the market opportunity (SAM)
• Updated perspectives of marketplace vendor requirements for payments

Which delivered:

• Market sizes
• Segmentation and growth outlook
• Marketplace pain points with current vendors
• The right-to-win of new market entrants compared to existing provider features.

The overall point of view of investment opportunities in marketplace payments included: 

• Assessment of customer needs and requirements by segment
• Strengths and positioning of new players
• A list of emerging marketplace payment providers

Stax research and analysis provided market context to supplement the Client's own research and empowered more informed investment decisions.