Investment Opportunities in the Marketplace Payment Solutions​ Space​

Investment Opportunities in the Marketplace Payment Solutions​ Space​

March 2, 2023
March 2, 2023

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Marketplace Payment Solutions

An investor Client engaged Stax to evaluate marketplace payment solutions


Stax assessed the addressable market opportunity for payment solutions within:

  • Target geographies
  • Customer decision-making for payment solutions among online marketplaces
  • Regulatory differences by geography
  • Customer perceptions of payment providers
  • The competitive landscape. 

Planning Strategy

Stax approached this assignment in multiple phases and tested key 

investment hypotheses through scaled primary and secondary research.​


Targeted phone interviews with:

  • Individuals in marketplaces
  • Competitors
  • Industry experts

Web survey from:

  • Online marketplace decision-makers across target geographies

Trends in the Market

Stax’s first update was an initial framework to estimate the market opportunity and early insights on payment workflow and players’ positioning.​


We provided:

  • An estimate of the market opportunity (SAM)
  • Updated perspectives of marketplace vendor requirements for payments

Which delivered:

  • Market sizes
  • Segmentation and growth outlook
  • Marketplace pain points with current vendors
  • The right-to-win of new market entrants compared to existing provider features.

The overall point of view of investment opportunities in marketplace payments included: 

  • Assessment of customer needs and requirements by segment
  • Strengths and positioning of new players
  • A list of emerging marketplace payment providers

A Deeper Look into the Market

Stax research and analysis provided market context to supplement the Client's own research and empowered more informed investment decisions.

Marketplace Payment Solutions

An investor Client engaged Stax to evaluate marketplace 

payment solutions


Stax assessed the addressable market opportunity for payment solutions within:

  • Target geographies
  • Customer decision-making for payment solutions among online marketplaces
  • Regulatory differences by geography
  • Customer perceptions of payment providers
  • The competitive landscape. 

Planning Strategy

Stax approached this assignment in multiple phases and tested key investment hypotheses through scaled 

primary and secondary research.​


Targeted phone interviews with:

  • Individuals in marketplaces
  • Competitors
  • Industry experts

Web survey from:

  • Online marketplace decision-makers across target geographies

Trends in the Market

Stax’s first update was an initial framework to estimate the market opportunity and early insights on payment workflow and players’ positioning.​


We provided:

  • An estimate of the market opportunity (SAM)
  • Updated perspectives of marketplace vendor requirements for payments

Which delivered:

  • Market sizes
  • Segmentation and growth outlook
  • Marketplace pain points with current vendors
  • The right-to-win of new market entrants compared to existing provider features.

The overall point of view of investment opportunities in 

marketplace payments included: 

  • Assessment of customer needs and requirements by segment
  • Strengths and positioning of new players
  • A list of emerging marketplace payment providers

A Deeper Look into the Market

Stax research and analysis provided market context to supplement the Client's own research and empowered more informed investment decisions.

Marketplace Payment Solutions

An investor Client engaged Stax to evaluate marketplace payment solutions


Stax assessed the addressable market opportunity for payment solutions within:

  • Target geographies
  • Customer decision-making for payment solutions among online marketplaces
  • Regulatory differences by geography
  • Customer perceptions of payment providers
  • The competitive landscape. 

Planning Strategy

Stax approached this assignment in multiple phases and tested key investment hypotheses through scaled 

primary and secondary research.​


Targeted phone interviews with:

  • Individuals in marketplaces
  • Competitors
  • Industry experts

Web survey from:

  • Online marketplace decision-makers across target geographies

Trends in the Market

Stax’s first update was an initial framework to estimate the market opportunity and early insights on payment workflow and players’ positioning.​


We provided:

  • An estimate of the market opportunity (SAM)
  • Updated perspectives of marketplace vendor requirements for payments

Which delivered:

  • Market sizes
  • Segmentation and growth outlook
  • Marketplace pain points with current vendors
  • The right-to-win of new market entrants compared to existing provider features.

The overall point of view of investment opportunities in marketplace payments included: 

  • Assessment of customer needs and requirements by segment
  • Strengths and positioning of new players
  • A list of emerging marketplace payment providers

A Deeper Look into the Market

Stax research and analysis provided market context to supplement the Client's own research and empowered more informed investment decisions.


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