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THE SITUATION
- A client with incomplete insight into pricing dynamics asked Stax to create a set of analytic tools around pricing opportunities and impact projection.
THE ASSIGNMENT
- Stax unified data across multiple products, delivery modes, client entities and sites to evaluate pricing and profitability at a client level:
THE BENEFITS
- Client aggressively pursued conversion, and Stax tracked conversion and impact.
- Client achieved significant revenue and profit growth.
- Stax provided client with KPI and impact tracking to support successful exit process.
THE FINDING
- Stax identified significant variation in pricing across customers and relative to list pricing and identified opportunities for pricing gain.
- Stax evaluated conversion to a new pricing structure, and quantified its impact on existing adopters, as well as projecting impact on the rest of the customer base.
- Stax
identified an opportunity for 19% per-customer revenue lift and significant per-customer profitability increase.
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