Residential Services Market: Perspectives and Trends

Samantha Pinkes • August 10, 2023

While the residential services market is a broad and fragmented category, several common factors underpin market growth and appear to signal a positive outlook for nearly all subsegments. This article highlights emerging themes and important considerations gaining prominence for investors across and within the residential services sector.

Residential Services Market Overview

The residential services market can be bucketed into three main categories: interior home services, exterior home services, and lawn and landscaping services, which can further be subdivided by sub-category and area of focus.

Spend on home improvement (both DIY and residential services) has more than doubled over the past decade, seeing peak growth levels during the pandemic (2020-2021).

While DIY-home improvement saw a slight uptick at start of the pandemic (for obvious reasons), the overwhelming majority of spend continued to go toward professional residential services, and longer-term trends suggest this continuing to climb as a percentage of the total.

Graph depicting private spending on residential improvement and share of DIY home improvement expenditure from 2001-2022.

Many drivers have/continue to support the strong trajectory of the residential services market:

A glut of home systems (e.g., HVAC) installed during the last major housing boom are approaching the end of life, creating a bump in replacement demand.

New homeowners often replace appliances/home systems (e.g., HVAC, major appliances) within the first few years of purchase. The frequency of replacement drives spending in appliance installation, repairs, inspection, and maintenance services.

Excess funds (saved during Covid), in conjunction with rapid growth in real estate values, federal stimulus, and record-low unemployment contributing to homeowner confidence and remodeling efforts.

Sector-Related Trends

While the overall residential services market demonstrates a positive long-term outlook, each sector is impacted by unique dynamics providing the fuel for growth:

Climate change and increasing awareness of public health issues related to both pests and DIY chemical solutions are major contributors to demand for pest control services.

Residential cleaning is increasingly popular among aging baby boomers and younger generations (e.g., millennials) who prefer a DIFM (Do It For Me) approach.

Residential cleaning is increasingly popular among aging baby boomers and younger generations like millennials, who prefer a DIFM (Do It For Me) approach.

Consumer interest in improving external home components drives industry growth. Tree trimming, a vital preventive measure due to climate change's impact on weather, is especially crucial.

The growing frequency and severity of natural disasters are contributing to growth in restoration services. The non-discretionary nature of spending on restoration services provides stability through economic cycles.

Covid spurred consumer spending on residential remodeling with bathroom and electrical renovations among the most popular; this trend is expected to continue as people spend more time at home. Grid modernization and government investment in transmission lines will boost the electrical sector. Government funding via the Inflation Reduction Act will primarily benefit electrical, plumbing, and HVAC.

The non-discretionary and highly profitable nature of roof repairs contribute to the stability of the roofing services market. Growth trends include urbanization, new eco-friendly, and energy-efficient roofing materials and processes, and solar applications.

Additionally, future spend on residential services is expected to grow in part due to a new outlay of federal tax credits to help homeowners upgrade their existing systems (e.g., HVAC) to more energy efficient models.

Deal Activity

Over the last ~5 years, deal activity in the residential services market has increased across service segments. As previously mentioned, the surge in demand for residential services during Covid can be attributed to individuals being confined to their homes during quarantine, leading to increased project opportunities and limited leisure options.

A bar chart depicting U.S. Residential Services M&A Activity (Volume of Deals) from 2018-2022. Deals segmented by PE add-ns and corporate/strategic M&A.

M&A activity in the residential services space has been strong due to the highly fragmented nature of the provider competitive landscape (within specialized sub-verticals and overall). As a result, the private equity community has been executing roll-up strategies across home services segments to achieve scaled benefits within their businesses.

The degree of consolidation is dependent on each service segment, though all segments remain fragmented. That said, the HVAC industry has experienced significant deal activity in recent years, with roll-up strategies common across the private equity landscape.

Other segments, such as lawn care, tree care, and pest control remain relatively less mature. Despite this, these segments are expected to increasingly become primary focuses for investment going forward. As a result, PE-sponsored residential services platforms are becoming more common, with these businesses often being built on franchise models, given their scalability and capital efficiency.

When it comes to understanding the viability of a market for investment, Stax is where value is created. Our approach, centered around providing data-driven and actionable insights, enables clients to make informed decisions that lead to providing the most competitive returns. To learn more, visit our website www.stax.com or contact us here.