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Client and project overview
Worked closely with the Italian Exhibition Group (IEG), a leading exhibition organizer, on defining an ambitious new five-year digital roadmap. From strategy development to implementation planning, we helped IEG begin a journey of transformation. The project was considered vital for IEG, as the pandemic radically changed the expectations of its customers – both attendees and exhibitors.
Our innovative thinking has helped IEG create a new post-Covid vision. It is the ‘community catalyst’ concept that has been integral in shaping IEG’s 2022-2027 strategic plan.
IEG embraced ‘community catalyst’ because it takes a fresh approach – significantly enlarging the role of event organizers. The concept puts events at the heart of IEG’s communities, serving their needs and creating value for a wider audience.
Key objectives
In developing IEG’s digital roadmap, we focused on the following questions:
- What is IEG’s current digital offering, and how does it vary across brands?
- Is IEG’s management ready for digital change? What is IEG’s company vision?
- How well does IEG understand its customers? What are their customers’ needs and pain points – both for physical and virtual events?
Implementation
- Identify the required workstreams to deploy the roadmap
- Pinpoint resource requirements, revenue costs, and investments
- Outline the risks and mitigations from implementation
- Set a suitable governance structure to support digital transformation
Our methodology
- We conducted in-depth interviews with IEG’s management to fully understand the business. We also interviewed IEG’s customers so we could clearly identify their main pain points and opportunities
- We analyzed IEG’s internal data, including surveys conducted and digital offerings across show brands
- We held an in-person workshop that defined the company vision and helped drive substantial excitement around new digital initiatives
- We worked with IEG management to identify the main digital opportunities in the short, medium and long term
Results
- IEG developed a compelling five-year digital roadmap and company vision. This positions the business for long-term growth and digital transformation. We are proud that the ‘community catalyst’ concept is now fundamental to IEG’s business model
- Our work with IEG’s management team also included developing roadmaps with clear objectives, deliverables and KPIs, plus determining financial and human resource needs – all spanning the five-year timeframe
“Thanks to AMR we have set ourselves the target of becoming the community catalyst for the industries we represent through our events. This is an ambitious goal that we are confident can be achieved thanks to AMR’s clear guidance, support and recommendations.”
- Corrado Peraboni, CEO, Italian Exhibition Group
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