Share
THE SITUATION
- A B2B digital marketing solutions provider, looking to expand into new verticals and geographic markets, engaged
Stax
to develop a framework to help prioritize growth opportunities, both in the near term and on an ongoing basis.
THE ASSIGNMENT
- Stax conducted several phases as part of the engagement:
- Prioritization of current opportunities, eventually settling on three that would be run through the framework.
- A high-level assessment of each opportunity through primary and secondary research in order to gain a macro perspective with micro-level insight on markets of interest. Along with the secondary research, Stax conducted targeted field research with potential customers to analyze the end market and quantify the addressable market size, demand for products, and price sensitivity.
- On-site working sessions with the leadership of the client to collaboratively develop a framework to identify and assess growth opportunities in new vertical and geographic markets with the client’s core strategic goals and operating metrics in mind.
THE BENEFITS
- The framework and high-level assessments narrowed the list of opportunities to one that would be subject to a deep-dive evaluation.
THE FINDING
- The final deliverable assessed three verticals in the United States and elsewhere as growth opportunities. Stax research outcomes served as inputs to customized adoption models and included criteria such as target customers, adoption rates, and willingness to pay.
- The resulting strategic framework would allow the client to evaluate growth opportunities in light of its core strategic goals, both now and in the future.
Read More
Stax is pleased to welcome Andrew Keller to the London office as a Director. Andrew will oversee the technology market coverage for U.K. and EMEA. Click to learn more.
Marissa Licursi, Senior Manager at Stax, has recently been honored by Consulting Magazine as one of 2024's Rising Stars of the Profession for her Excellence in Client Service. Read more.
In this three part series, Stax experts Athan Siah and Harry Stuart dive into customer closeness and how investors can develop insight into participant objectives when assessing B2B event organizers. Read more.
A diversifying U.S. population and consumer preferences have spurred the growth of international foods in the U.S. market. Stax Associate Director Shoaa Ansari highlights changing trends and demand in the market. Learn more.
Stax experts Marc Malott and Athul Ravunniarath share Stax's experience in evaluating clients AI integration efforts, as well as several key areas SaaS companies can benefit from AI. Learn more.
The increasing number of EVs, alongside tech advancements and government programs, has led to a surge in popularity for EVs with drivers (and investors). Click to learn more.